Measuring the audience to poster advertising

International Journal of Market Research

Volumn 42, Issue 4, 2000, Pages 395-412

  Bloom, Derek ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346388542     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530004200403     Document Type: Article

References (5)

1. Bloom, D. (2000) Metering the Outdoor Audience. Sorrento: EMRO annual conference.
2. Copland, B. (1963) A Review of Poster Research. Coventry: Business Publications.
3. Copland, B. (1955) The Size and Nature of the Poster Audience, Study II. Coventry: Mills & Rockley.
4. Cornish, P. & Windle R. (1988) Characteristics of the poster audience in Great Britain. ESOMAR seminar 'Media and Media Research: How Far Can We Go?' Madrid: ESOMAR.
5. Henry, H. & Robson, J.W. (1949) The Size and Nature of the Poster Audience, Study I. Coventry: Mills & Rockley.