Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary

International Marketing Review

Volumn 10, Issue 5, 1993, Pages

  Ettenson, Richard ^a  

^a BOND UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346361158     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339310050057     Document Type: Article

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