Producing and Marketing Strawberries for Direct Market Operations

HortTechnology

Volumn 14, Issue 1, 2004, Pages 124-135

  Safley, Charles D ^a   Poling, E Barclay ^a   Wohlgenant, Michael K ^a   Sydorovych, Olga ^a   Williams, Ross F ^b  

^a NORTH CAROLINA STATE UNIVERSITY   (United States)

^b Division of Markets   (United States)

Author keywords

Advertising; Breakeven analysis; Consumer demographics; Cost of production; Direct marketing; Fragaria x ananassa

Indexed keywords

FRAGARIA; FRAGARIA ANANASSA; FRAGARIA X ANANASSA;

EID: 0346343177     PISSN: 10630198     EISSN: None     Source Type: Journal    
DOI: 10.21273/horttech.14.1.0124     Document Type: Article

References (3)

1. North Carolina Department of Agriculture and Consumer Services. 2003. North Carolina Farm Fresh. 31 July 2003. 〈http: //www.NCFarmFresh. com〉.
2. Safley, C.D., M.K. Wohlgenant, and R.E. Suter. 2002. Factors affecting consumer purchases of direct market strawberries. Agr. Resour. Econ. Rpt. 22. Dept. Agr. Resour. Econ., N.C. State Univ., Raleigh.
3. Safley, C.D., E.B. Poling, and O. Sydorovych. 2003. Estimated costs of producing, harvesting, and marketing strawberries in North Carolina. N.C. State Univ. N.C. Ext. Bul. Raleigh (in press).