What is innovation? And why aren't companies doing more of it?

Journal of Consumer Marketing

Volumn 20, Issue 6, 2003, Pages 536-541

  Kuczmarski, Thomas D ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Competitive advantage; Implementation; Innovation; Risk

Indexed keywords

EID: 0346339763     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310499110     Document Type: Article

References (2)

1. Bemick, C. (2001), "When your culture needs a makeover", Harvard Business Review, June.
2. Kuczmarski, T. (1995), Innovation: Leadership Strategies for the Competitive Edge, McGraw-Hill/Contemporary Books, New York, NY.