Colston e. Warne Lecture: Marketing - One Consumer Disaster

Journal of Consumer Affairs

Volumn 37, Issue 2, 2003, Pages 196-207

  Maynes, E Scott ^a  

^a Cornell University ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0346338338     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2003.tb00450.x     Document Type: Review

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