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Business Horizons
Volumn 47, Issue 1, 2004, Pages 81-85
The in-school marketing controversy: Reaching the teenage segment
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Indexed keywords

EID: 0346331569     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2003.11.012     Document Type: Article
Times cited : (4)
References (7)
  • 1
    • 0348127481 scopus 로고
    • Commercials in the classroom: The impact of Channel One advertising
    • (January-February)
    • Brand, Jeffrey E., and Bradley S. Greenberg. 1994. Commercials in the classroom: The impact of Channel One advertising. Journal of Advertising Research 34/1 (January-February): 18-27.
    • (1994) Journal of Advertising Research , vol.34 , Issue.1 , pp. 18-27
    • Brand, J.E.1    Greenberg, B.S.2
  • 2
    • 85030933274 scopus 로고    scopus 로고
    • Schools for sale
    • (25 October)
    • Farber, Peggy. 1999. Schools for sale. Advertising Age (25 October): 22ff.
    • (1999) Advertising Age
    • Farber, P.1
  • 3
    • 0040154307 scopus 로고    scopus 로고
    • Selling our schools? Principals' views on schoolhouse commercialism and school-business instructions
    • (August)
    • Feuerstein, Abe. 2001. Selling our schools? Principals' views on schoolhouse commercialism and school-business instructions. Educational Administration Quarterly 37/3 (August): 322-371.
    • (2001) Educational Administration Quarterly , vol.37 , Issue.3 , pp. 322-371
    • Feuerstein, A.1
  • 4
    • 0039250797 scopus 로고    scopus 로고
    • Schools for sale: Public education, corporate culture, and the citizen-consumer
    • (Winter)
    • Giroux, Henry A. 1999. Schools for sale: Public education, corporate culture, and the citizen-consumer. The Educational Forum 63/2 (Winter): 140-148.
    • (1999) The Educational Forum , vol.63 , Issue.2 , pp. 140-148
    • Giroux, H.A.1
  • 5
    • 1942513992 scopus 로고    scopus 로고
    • The 500-pound gorilla
    • Phi Delta Kappan (October)
    • Kohn, Alfie. 2002. The 500-pound gorilla. Phi Delta Kappan (October):113-119.
    • (2002) , pp. 113-119
    • Kohn, A.1
  • 6
    • 0003724699 scopus 로고    scopus 로고
    • Giving kids the business
    • Boulder, CO: Westview Press
    • Molnar, Alex. 1996. Giving kids the business. Boulder, CO: Westview Press:.
    • (1996)
    • Molnar, A.1
  • 7
    • 85030923138 scopus 로고    scopus 로고
    • Contract with Coke hikes school revenue
    • (27 October)
    • Schuck, Andrew. 2002. Contract with Coke hikes school revenue. Stow (Ohio) Sentry (27 October): 1.
    • (2002) Stow (Ohio) Sentry , pp. 1
    • Schuck, A.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.