Situational segmentation opportunities in the snack food market

Journal of Food Products Marketing

Volumn 5, Issue 4, 2000, Pages 1-17

  Gehrt, Kenneth C ^a  

^a UNIVERSITY OF ARIZONA   (United States)

Author keywords

Segmentation; Situational influences; Snack food

Indexed keywords

EID: 0346310286     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v05n04_01     Document Type: Article

References (42)

1. Allan, I., Schocker, D., and Day, George S., 1978. “An Exploratory Study of the Influences of Usage-Situations on Perceptions of Product Markets,”. In Advances in Consumer Research, Edited by:Hunt, Keith. Vol. 5, 32–37. Chicago:Association for Consumer Research.
2. 1993. Arizona Agricultural Statistics, 2
3. American Demographics. 1987. “Going Bananas.”, 9(5):20
4. Arndt, Johan. 1978. “How Broad Should the Marketing Concept Be?”. Journal of Marketing, 42 January:101–103.
5. Belk, Russell W., 1974. “An Exploratory Assessment of Situational Effects in Buyer Behavior,”. Journal of Marketing Research, 11 May:156–163.
6. Belk, Russell W., 1975a. “Situational Variables and Consumer Behavior,”. Journal of Consumer Research, 2 December:157–164.
7. Belk, Russell W., “The Objective Situation as a Determinant of Consumer Behavior,”. Proceedings. Vol. 2, pp.427–437. Cincinnati, OH:Association for Consumer Research.
8. Belk, Russell W., 1979. “A Free Response Approach to Developing Product-Specific Consumption Situation Taxonomies,”. In Approach to Product and Market Planning, Edited by:Shocker, Allan. D., 177–196. Cambridge, MA:Marketing Science Institute.
9. Carmines, Edward G., and Zeller, Richard A., 1986. Reliability and Validity Assessment, Beverly Hills, CA:Sage Publications, Inc.
10. Dickson, Peter R., 1982. “Person-Situation:Segmentation's Missing Link,”. Journal of Marketing, 46 Fall:56–64.
11. Dillman, D. A., 1978. Mail and Telephone Surreys:The Total Design Method, New York:Wiley.
12. Exton-Smith, A. N., 1980. “Eating Habits of the Elderly,”. In Nutrition and Lifestyles, Edited by:Turner, Michael. 179–194. London:Applied Science Publishers Ltd.
13. Gehrt, Kenneth C., “Non-Store Retailing:Theoretically Based Selection of Household Predictor Variables and Consideration of Situational Predictor Variables”. American Marketing Association Educators' Proceedings. Edited by:Shimp, Terence. A., Chicago, IL:American Marketing Association.
14. Gehrt, Kenneth C., and Pinto, Mary Beth. 1993. “Assessing the Viability of Situationally Driven Segmentation Opportunities in the Health Care Market,”. Hospital and Health Service Administration, 2 summer:243–265.
15. Gehrt, Kenneth C., Ingram, Thomas N., and Howe, Vince. 1991. “Nonstore Versus Store Retailing:A Situationally Based Market Structure Assessment,”. Journal of Direct Marketing, 5 Spring:44–53.
16. Glazer, Sarah. 1988. “How America Eats”. Editorial Research Reports, 1 April 29:218–230.
17. Hair, Joseph F., Jr., Anderson, Rolph E., Tatham, Ronald L., and Black, William C., 1992. Multivariate Data analysis with Readings, NY:Macmillan Publishing Company.
18. Elizabeth, Hirschman C., 1978. “A Descriptive Theory of Retail Market Structure”. Journal of Retailing, 54 Winter:2947
19. Hoerr, Sharon Marshall. 1993. “Can Nutrition Information Increase Sales of Healthful Vended Snacks?”. Journal of School Health, 69 November:386–391.
20. Iverson, Gudmund R., and Norpoth, Helmut. 1976. Analysis of Variance, Beverly Hills, CA:Sage Publications.
21. Arun, Jain K., and Edgar, Michael. “How to Improve Antitrust Policies with Marketing Research Tools,”. Combined Proceedings. Edited by:Mazze, Edward., pp.115–130. Chicago:American Marketing Association.
22. Keppel, Geoffrey. 1982. Design & Analysis:A Researcher's Handbook, Englewood Cuffs, NJ:Prentice-Hall Inc.
23. Kittler, Pamela Govan. 1989. Food and Culture in America:A Nutrition Handbook, New York, NY:Van Nostrand Reinhold.
24. Kuczmarski, Robert J., Flegal, M., Campbell, Stephen M., and Johnson, Clifford L., 1994. “Increasing Prevalence of Overweight Among U. S. Adults,”. Journal of the American Medical Association, 272(3):205–211.
25. Mattson, Bruce E., 1982. “Situational Influences on Store Choice,”. Journal of Retailing, 58 Fall:46–58.
26. Miller, Kenneth E., and Ginter, James L., 1979. “An Investigation of Situational Variation in Brand Choice Behavior and Attitude,”. Journal of Marketing-Research, 16 February:111–123.
27. Norusis, Marija J., 1985. SPSS Advanced Statistics Guide, New York:McGraw-Hill Book Company.
28. Peng, K. C., 1967. The Design and Analysis of Scientific Experiments, Reading, MA:Addison-Wesley Publishing Company.
29. Pessemeir, Edgar A., 1975. “Market Structure Analysis of New Products and New Opportunities,”. Journal of Contetnpory Business, 4 Spring:35–67.
30. Pessemeir, Edgar A., 1985. “Store Image and Positioning,”. Journal of Retailing, 56 Spring:94–107.
31. Punj, Girish, and Stewart, David W., 1983. “Cluster Analysis in Marketing Research:Review and Suggestions for Application,”. Journal of Marketing-Research, 20 May:134–148.
32. Dennis, Rosen L., and Sheffett, Mary Jane. “The Effect of Situation on the Use of Generic Grocery Products,”. Educators' Conference Proceedings. Edited by:Murphy, Patrick E., pp.1–4. Chicago:American Marketing Association. 1983
33. Rosenbloom, Bert. 1976. “The Trade Area Mix and Retailing Mix:A Retail Strategy Matrix,”. Journal of Marketing, 40 October:58–66.
34. Ryans, Adrian. 1977. “Consumer Gift Buying:An Exploratory Analysis,”. In Contempory Marketing-Thought, Edited by:Greenberg, B. A., and Bellenger, D. N., 99–115. Chicago:American Marketing Association.
35. Sanjur, Diva. 1989. Social and Cultural Perspectives in Nutrition, Englewood Cliffs, NJ:Prentice-Hall.
36. Srivastava, Rajendra K., Alpert, Mark I., and Shocker, Allan D., 1984. “A Customer Oriented Approach for Determining Market Structures,”. Journal of Marketing, 48 Spring:32–45.
37. Leone, Robert P., and Shocker, Allan D., 1981. “Market Structure Analysis:Hierarchical Clustering of Products Based on Substitutionin-Use,”. Journal of Marketing, 45 Summer:38–48.
38. Stoltman, Jeffrey J., 1990. “Situational Influences on the Consumer Decision Sequence,”. Journal of Business Research, 2:195–207.
39. Tettweiler, Peter. 1991. “Snack Food Worldwide,”. Food Technology, 45(2):58–62.
40. Vincent, Mark, and Zikmund, William G., 1976. “An Experimental Investigation of Situational Effects on Risk Perception,”. In Advances in Consumer Research, 125–129. Cincinnati, OH:Association for Consumer Research.
41. Warshaw, Paul R., 1980. “Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions,”. Journal of Marketing Research, 17 February:26–33.
42. Weinstock, Cheryl. 1989. “The Grazing of America:A Guide to Healthy Snacking,”. FDA Consumer, 22 March:8–14.