Retailing evolution and revolution in a privatizing economy: Small business managers' values and retail strategies in Romania

Journal of Euromarketing

Volumn 12, Issue 3-4, 2003, Pages 55-77

  Stan, Simona ^a   Evans, Kenneth R ^b   Cernusca, Dan ^b   Sengupta, Shelley ^a  

^a UNIVERSITY OF OREGON   (United States)

^b UNIVERSITY OF MISSOURI   (United States)

Author keywords

Collectivist values; Community leadership performance; Customer retention; Privatizing economy; Retail strategies; Retailing evolution; Romania; Strategic niches

Indexed keywords

INDUSTRIAL COMPETITION; RETAILING; SERVICE SECTOR; TRANSITIONAL ECONOMY;

EURASIA; EUROPE; ROMANIA; SOUTHERN EUROPE;

EID: 0346008042     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v12n03_05     Document Type: Article

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