Self-monitoring and image appeals in advertising

Psychological Reports

Volumn 81, Issue SUPPL. 2, 1997, Pages 1267-1275

  Browne, Beverly A ^a   Kaldenberg, Dennis O ^b  

^a OREGON STATE UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0345983361     PISSN: 00332941     EISSN: 1558691X     Source Type: Journal    
DOI: 10.2466/pr0.1997.81.3f.1267     Document Type: Article

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