No brand level segmentation?

Marketing Research

Volumn 14, Issue 1, 2002, Pages 14-18

  Fennell, Geraldine ^a   Allenby, Greg M ^b  

^a Ohio State University ^*

^b OHIO STATE UNIVERSITY   (United States)

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[No Author keywords available]

Indexed keywords

EID: 0345928484     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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