A preliminary examination of the continuing significance of social class to marketing: A geodemographic replication

Journal of Consumer Marketing

Volumn 14, Issue 6, 1997, Pages 463-476

  Sivadas, Eugene ^a   Mathew, George ^a   Curry, David J ^a  

^a NONE

Author keywords

Consumer behaviour; Geodemographics; Social class; Surveys

Indexed keywords

EID: 0345880032     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769710186097     Document Type: Article

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