Smart Marketing: Growing Revenues with Cross-Selling

Sales and Marketing Management

Volumn 151, Issue 6, 1999, Pages 24-

  Peppers, Don ^a   Rogers, Martha ^a  

^a Peppers and Rogers Group   (United States)

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EID: 0345816922     PISSN: 01637517     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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