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Volumn 71, Issue 1-2, 2004, Pages 81-100

Technology roadmapping in review: A tool for making sustainable new product development decisions

Author keywords

Investment risk; New product development; Roadmapping; Supply chain integration; Technology choice

Indexed keywords

COSTS; DECISION MAKING; HEURISTIC METHODS; INFORMATION TECHNOLOGY; INVESTMENTS; MARKETING; PRODUCT DEVELOPMENT; SUSTAINABLE DEVELOPMENT;

EID: 0345790330     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0040-1625(03)00064-7     Document Type: Article
Times cited : (181)

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