Monsanto's failing PR strategy

Ecologist

Volumn 28, Issue 5, 1998, Pages 287-293

  Bruno, Kenny ^a  

^a Third World Network Malaysia   (Malaysia)

Author keywords

[No Author keywords available]

Indexed keywords

ECOLOGY;

BIOTECHNOLOGY; CHEMICAL INDUSTRY; ENVIRONMENTAL PROTECTION; FOOD SECURITY;

EID: 0345471837     PISSN: 02613131     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (24)

1. Quote from Monsanto's recent advertising blitz in major European newspapers and magazines.
2. Jonathan Ramsey, Manager of Information, Monsanto Europe, comment published in Chemistry and Industry, No 14, pp.549-584. July 1998.
3. See Webpage 〈www.nike.com〉
4. Personal communication with Doug Parr, campaign co-ordinator Greenpeace UK, August 11, 1998.
5. Op.cit. 2.
6. Op.cit. 2.
7. Gréer, J. and Bruno, K., Greenwash: The Reality Behind Corporate Environmentalism, 1996, Third World Network, Penang, Malaysia.
8. Various special "Responsible Care" issues of Chemical Week, 1993-1995, New York, NY.
9. Ibid.
10. Kenny Bruno: "Corporate Hijack of the Earth Summit, Multinational Monitor, September 1992.
11. Ibid.
12. Speeches by G-77 and CSD officials at Seminar on Globalization and Sustainable Development, United Nations Headquarters, June 1997.
13. Personal communication with Special Assistant to Ambassador Razali, June 1997.
14. Sachs, W., The Ecologist Vol.24 No.5, 'The Blue Planet".
15. New York Times, "Europe Bucks Trend," July 20, 1998, p. A8.
16. Personal communication with Monsanto spokespeople on various occasions in autumn 1997.
17. Personal communcation with Cargill and ADM personnel. Autumn 1997.
18. Various documents from Greenpeace International Genetic Engineering Campaign, Amsterdam.
19. Op. cit. 2
20. Op.cit. 15
21. Op. cit. 2
22. Monsanto 1995 Environmental Review.
23. Personal communication with American Soybean Association personnel. Autumn 1997.
24. Joint statement to the UN Food and Agriculture Organization Special Session on Plant Genetic Resources, August 1, 1998, available from Gaia Foundation, London.