메뉴 건너뛰기




Volumn 27, Issue 2, 2003, Pages 19-37

Managing the Life Cycle of a Community Project: A Marketing Approach

Author keywords

Macro practice; Marketing mix; Project life cycle; Project phases

Indexed keywords


EID: 0345060309     PISSN: 03643107     EISSN: None     Source Type: Journal    
DOI: 10.1300/J147v27n02_03     Document Type: Review
Times cited : (6)

References (32)
  • 1
    • 0025159675 scopus 로고
    • Segmenting blood donors by their perceptions and awareness about blood donations
    • Allen, J., & Maddox, N. (1990). Segmenting blood donors by their perceptions and awareness about blood donations. Health Marketing Quarterly. 7(1) 41-57.
    • (1990) Health Marketing Quarterly , vol.7 , Issue.1 , pp. 41-57
    • Allen, J.1    Maddox, N.2
  • 4
    • 0040234496 scopus 로고    scopus 로고
    • A first stage organization life cycle study of six emerging nonprofit organizations in Los Angeles
    • Bess, G. (1998). A first stage organization life cycle study of six emerging nonprofit organizations in Los Angeles. Administration in Social Work. 22(4), 35-51.
    • (1998) Administration in Social Work , vol.22 , Issue.4 , pp. 35-51
    • Bess, G.1
  • 5
    • 0344024024 scopus 로고    scopus 로고
    • Forces deriving competition in human service organizations and positional competitive responses
    • Boehm, A. (1996). Forces deriving competition in human service organizations and positional competitive responses. Administration in Social Work, 20(4), 61-79.
    • (1996) Administration in Social Work , vol.20 , Issue.4 , pp. 61-79
    • Boehm, A.1
  • 6
    • 22444452332 scopus 로고
    • Planning for community crisis: A marketing approach
    • Boehm, A. (1988). Planning for community crisis: A marketing approach. Journal of Sociology & Social Welfare. 25(4) 19-39.
    • (1988) Journal of Sociology & Social Welfare , vol.25 , Issue.4 , pp. 19-39
    • Boehm, A.1
  • 12
    • 0345318134 scopus 로고
    • The nominal group technique in organizational research
    • Hairstone, C. F. (1979), The nominal group technique in organizational research, Social Work Research & Abstracts, 15(3), pp. 12-17.
    • (1979) Social Work Research & Abstracts , vol.15 , Issue.3 , pp. 12-17
    • Hairstone, C.F.1
  • 15
    • 84953978589 scopus 로고
    • The life cycle of human service organizations: An administrative perspective
    • Hasenfeld, Y., & Schmid, H. (1989). The life cycle of human service organizations: An administrative perspective. Administration in Social Work. 13(3/4) 243-269.
    • (1989) Administration in Social Work , vol.13 , Issue.3-4 , pp. 243-269
    • Hasenfeld, Y.1    Schmid, H.2
  • 20
    • 0345318135 scopus 로고
    • Should marketing techniques replace traditional planning and coordinating methods in the design and development of programs?
    • M. J. Austin & J. I. Lowe (eds.), Boston: Allyn and Bacon
    • Lauffer, A. (1994). Should marketing techniques replace traditional planning and coordinating methods in the design and development of programs? In M. J. Austin & J. I. Lowe (eds.), Controversial issues in communities and organizations. Boston: Allyn and Bacon.
    • (1994) Controversial Issues in Communities and Organizations
    • Lauffer, A.1
  • 22
    • 0344455219 scopus 로고
    • Managing large community sector organizations in the 1980s and 1990s
    • Lyons, M. (1993). Managing large community sector organizations in the 1980s and 1990s. Australian Social Work, 46(2), 56-60.
    • (1993) Australian Social Work , vol.46 , Issue.2 , pp. 56-60
    • Lyons, M.1
  • 30
    • 85137506144 scopus 로고
    • Organizational growth and development
    • J. G. March (ed.), Chicago: Rand McNally
    • Starbuck, W. H. (1964). Organizational growth and development. In J. G. March (ed.), Handbook of organizations pp. 451-533. Chicago: Rand McNally.
    • (1964) Handbook of Organizations , pp. 451-533
    • Starbuck, W.H.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.