How many pirates should a software firm tolerate? An analysis of piracy protection on the diffusion of software

International Journal of Research in Marketing

Volumn 20, Issue 4, 2003, Pages 337-353

  Prasad, Ashutosh ^a   Mahajan, Vijay ^b,c  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^c INDIAN SCHOOL OF BUSINESS   (India)

Author keywords

New product diffusion; Piracy; Software

Indexed keywords

EID: 0344943983     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2003.02.001     Document Type: Article

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