A study of the cultural effects of designing a user interface for a web-based service

International Journal of Services, Technology and Management

Volumn 4, Issue 4-6, 2003, Pages 480-493

  Rau, Pei Luen Patrick ^a   Liang, Sheau Farn Max ^b  

^a CHUNG YUAN CHRISTIAN UNIVERSITY   (Taiwan)

^b NATIONAL TAIPEI UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

Cultural differences; User interface design; Web based service

Indexed keywords

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; MARKETING; WEB BROWSERS; WORLD WIDE WEB;

COMMUNICATION STYLE; CULTURAL EFFECTS; TIME ORIENTATION; WEB BASED SERVICE;

USER INTERFACES;

EID: 0344926268     PISSN: 14606720     EISSN: None     Source Type: Journal    
DOI: 10.1504/ijstm.2003.003627     Document Type: Article

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