Communication modality as a determinant of persuasion: The role of communicator salience

Journal of Personality and Social Psychology

Volumn 45, Issue 2, 1983, Pages 241-256

  Chaiken, Shelly ^a   Eagly, Alice H ^b  

^a VANDERBILT UNIVERSITY   (United States)

^b NONE

Author keywords

persuasiveness of message via writing vs audiotape vs videotape delivered by likable vs unlikable communicator, college students

Indexed keywords

EID: 0344739135     PISSN: 00223514     EISSN: None     Source Type: Journal    
DOI: 10.1037/0022-3514.45.2.241     Document Type: Article

References (41)