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Volumn 3, Issue 2, 1986, Pages 71-85

An investigation into the new product process: Steps, deficiencies, and impact

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[No Author keywords available]

Indexed keywords


EID: 0343651832     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1016/0737-6782(86)90030-5     Document Type: Article
Times cited : (704)

References (17)
  • 6
    • 0003193192 scopus 로고
    • The dimensions of industrial new product success and failure
    • (1979) Journal of Marketing , vol.43 , Issue.3 , pp. 93-103
    • Cooper1
  • 10
    • 84910545728 scopus 로고
    • Characterizing the new product for better evaluation and planning
    • University of Western Ontario, London, Canada, No. 21
    • (1970) Working Paper Series
    • Little1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.