Marketing technology to software practitioners

IEEE Software

Volumn 17, Issue 1, 2000, Pages 27-33

  Pfleeger, Shari Lawrence ^a   Menezes, Winifred ^b  

^a GEORGE MASON UNIVERSITY   (United States)

^b LINKÖPING UNIVERSITY   (Sweden)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; MARKETING; PROFESSIONAL ASPECTS; TECHNOLOGY TRANSFER;

SOFTWARE PRACTITIONERS;

SOFTWARE ENGINEERING;

EID: 0343192526     PISSN: 07407459     EISSN: None     Source Type: Journal    
DOI: 10.1109/52.819965     Document Type: Article

References (8)

1. S.L. Pfleeger, Software Engineering: Theory and Practice, Prentice Hall, Englewood Cliffs, N.J., 1998.
2. S.T. Redwine and W.E. Riddle, "Software Technology Maturation," Proc. Eighth Int'l Conf. Software Eng., IEEE Computer Soc. Press, Los Alamitos, Calif., 1985, pp. 189-200.
3. S.A. Raghavan and D.R. Chand, "Diffusing Software Engineering Methods," IEEE Software, Vol. 6, No. 4, July 1989, pp. 81-90.
4. M.V. Zelkowitz, D.R. Wallace, and D. Binkley, Understanding the Culture Clash in Software Engineering Technology Transfer, tech. report, Univ. of Maryland, 2 June 1998.
5. F.P. Brooks, Jr., "The Computer Scientist as Toolsmith II," Comm. ACM, Vol. 39, No. 3, Mar. 1996, pp. 61-68.
6. E.M. Rogers, Diffusion of Innovations, 4th ed., Free Press, New York, 1995.
7. G. Moore, Crossing the Chasm, Harper Business, New York, 1991.
8. D.A. Schum, Evidential Foundations of Probabilistic Reasoning (Wiley Series in Systems Engineering), John Wiley & Sons, New York, 1994.