Opinion Leadership in Medication Information

Communication Quarterly

Volumn 35, Issue 1, 1987, Pages 84-102

  Baldwin, H John ^a   Cosler, Leon E ^b   Schulz, Richard M ^c  

^a UNIVERSITY OF WYOMING   (United States)

^b WEST VIRGINIA UNIVERSITY   (United States)

^c UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

advice acceptance; advice seeking; consumer; drug importance; interpersonal; medication information; Opinion leadership; pharmacist; physician; source preference

Indexed keywords

EID: 0342449374     PISSN: 01463373     EISSN: 17464102     Source Type: Journal    
DOI: 10.1080/01463378709369672     Document Type: Article

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