Measuring the effect of environmental uncertainty on process activities, project team characteristics, and new product success

Journal of Business and Industrial Marketing

Volumn 18, Issue 2-3, 2003, Pages 146-161

  Bstieler, Ludwig ^a   Gross, Charles W ^a  

^a UNIVERSITY OF NEW HAMPSHIRE   (United States)

Author keywords

Environmental impact; New product development; Process control; Product innovation

Indexed keywords

EID: 0242361068     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620310463079     Document Type: Article

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