An empirical examination of automobile lease vs finance motivational processes

Journal of Consumer Marketing

Volumn 20, Issue 1, 2003, Pages 28-43

  Trocchia, Philip J ^a   Beatty, Sharon E ^b  

^a KANSAS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF ALABAMA   (United States)

Author keywords

Consumers; Financing; Leasing; Marketing; Motivation; Motor industry

Indexed keywords

EID: 0242329680     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760310456937     Document Type: Article

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