Promoting public health insurance for children

Future of Children

Volumn 13, Issue 1, 2003, Pages 193-203

  Perry, Michael J ^a  

^a Lake Snell Perry and Associates   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

CHILD HEALTH; COMMUNITY; FAMILY; HEALTH CARE ORGANIZATION; HEALTH PROGRAM; HEALTH PROMOTION; HUMAN; LEARNING; MARKET; MARKETING; MEDICAID; MEDICAL ASSESSMENT; MULTIMEDIA; PHYSICIAN; PROFESSIONAL PRACTICE; PUBLIC HEALTH INSURANCE; REVIEW; ARTICLE; CHILD; CHILD HEALTH CARE; CHILD WELFARE; ECONOMICS; HEALTH CARE POLICY; HEALTH INSURANCE; MEDICAL CARE; STATISTICS; UNITED STATES;

CHILD; CHILD HEALTH SERVICES; CHILD WELFARE; HEALTH POLICY; HUMANS; INSURANCE, HEALTH; MEDICAL ASSISTANCE; UNITED STATES;

EID: 0242304459     PISSN: 10548289     EISSN: 15501558     Source Type: Journal    
DOI: 10.2307/1602648     Document Type: Review

References (14)

1. Kaiser Commission on Medicaid and the Uninsured. Marketing Medicaid and CHIP: A study of state advertising campaigns. Washington, DC: KCMU, October 2000.
2. Calls were made to either Medicaid or SCHIP directors, or SCHIP outreach coordinators, in 50 states and the District of Columbia. Nonresponding states included Louisiana, New Hampshire, and South Dakota.
3. Because this study was conducted in the summer of 2000, it describes state advertising and marketing efforts that primarily occurred in 1998 and 1999. Therefore, current marketing efforts by states and others to promote public health programs for children are not fully addressed in this article. Nonetheless, most state-sponsored advertising occurred during the time of the study, when SCHIP was new and states wanted to raise awareness about the program.
4. Among the 48 states studied, roughly equal numbers implemented SCHIP as a Medicaid expansion (16 states), separate program (14 states), or combination plan (18 states).
5. A few states reached out to former welfare beneficiaries. Their SCHIP and Medicaid ads pointed out that if parents had just left welfare, their children might still be eligible for SCHIP or Medicaid.
6. A few states acknowledged the central role that grandparents often play in children's lives by creating ads that featured photos of grandparents with their young grandchildren.
7. Kaiser Commission on Medicaid and the Uninsured. Medicaid and children: Overcoming barriers to enrollment. Washington, DC: KCMU, January 2000.
8. Methods for evaluating effectiveness included tracking the volume of calls or applications coming in, asking callers to call an 800 number and report where or how they learned of the programs, asking applicants how they heard about the programs on written applications, and surveying program enrollees.
9. Richardson, D., Statler, J., and Giles, M. Addressing the barriers to covering kids: A values based framework. Reston, VA: Wirthlin Worldwide, 2001.
10. Ryan, J.M. SCHIP turns five: Taking stock, moving ahead. National Health Policy Forum Issue Brief No. 781. Washington, DC: NHPF, August 15, 2002.
11. For more information on the Robert Wood Johnson initiative, see http://www.coveringkids.org/.
12. Perry, M. New York's Disaster Relief Medicaid: Insights and implications for covering low-income people. Washington, DC: Kaiser Commission on Medicaid and the Uninsured and the United Hospital Fund, August 2002.
13. See note 12, Perry.
14. City of New York Human Resources Administration. The Official New York City Web Site. Accessed at www.nyc.gov/html/hra/news_press03_12.html.