Antecedents of survey response bias in business-to-business services

Journal of Business and Industrial Marketing

Volumn 18, Issue 4-5, 2003, Pages 366-375

  Yaveroglu, Idil Sayrac ^a   Donthu, Naveen ^b   Garcia, Adriana ^c  

^a LOYOLA MARYMOUNT UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

^c United Parcel Service   (United States)

Author keywords

Business to business marketing; Services; Surveys

Indexed keywords

EID: 0242298112     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620310480269     Document Type: Review

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