US-based Japanese firms: Sales strategies that succeed

Journal of Business and Industrial Marketing

Volumn 11, Issue 1, 1996, Pages

  Oh, Tai K ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Multinationals; National cultures; Sales planning; Salesforce; USA

Indexed keywords

EID: 0242289327     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629610112292     Document Type: Article

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