Perishable asset revenue management: Integrated internet marketing strategies for the airlines

Transportation Journal

Volumn 42, Issue 4, 2003, Pages 30-43

  Toh, Rex S ^a   Raven, Peter ^a  

^a SEATTLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

AIRLINE INDUSTRY; INTERNET; MARKETING; STRATEGIC APPROACH; TRANSPORTATION ECONOMICS;

EID: 0142094584     PISSN: 00411612     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (14)

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