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Volumn 25, Issue 3, 2003, Pages 293-302

Goal-oriented sequential pattern for network banking churn analysis

Author keywords

Association rule; Data mining; Goal oriented; Retention analysis; Sequential pattern

Indexed keywords

ALGORITHMS; CUSTOMER SATISFACTION; DATA MINING; DECISION MAKING;

EID: 0141990810     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0957-4174(03)00073-3     Document Type: Article
Times cited : (62)

References (14)
  • 4
    • 84869571048 scopus 로고
    • A service quality model and its marketing implication
    • Gronroos C. A service quality model and its marketing implication. European Journal of Marketing. 18:(4):1984;36-44.
    • (1984) European Journal of Marketing , vol.18 , Issue.4 , pp. 36-44
    • Gronroos, C.1
  • 11
    • 0003186053 scopus 로고    scopus 로고
    • An empirical investigation of factors influencing the success of customer-oriented strategic system
    • Reich, B. H., & Benbasat, I (2003). An empirical investigation of factors influencing the success of customer-oriented strategic system. Information Systems Research, 1(3) 325-347.
    • (2003) Information Systems Research , vol.1 , Issue.3 , pp. 325-347
    • Reich, B.H.1    Benbasat, I.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.