Editorial: Broadening the Boundaries of Marketing: Political Marketing in the New Millennium

Psychology and Marketing

Volumn 19, Issue 12, 2002, Pages 983-986

  Newman, Bruce I ^a  

^a NONE

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[No Author keywords available]

Indexed keywords

EID: 0141942241     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10047     Document Type: Editorial

References (9)

1. Bagozzi, R. P., & Nataraajan, R. (2000). The year 2000: Looking forward, Psychology & Marketing, 17, 1-11.
2. Harris, P. (Ed.). (2001). European Journal of Marketing: Special issue on political marketing, 35.
3. Kotler, P., Roberto, N., & Lee, N. (2002). Social marketing: improving the quality of life. Thousand Oaks, CA: Sage.
4. Nataraajan, R., & Bagozzi, R. P. (1999). The year 2000: Looking back. Psychology & Marketing, 16, 631-642.
5. Newman, B. I. (1994). The marketing of the president: Political marketing as campaign strategy. Thousand Oaks, CA: Sage.
6. Newman, B. I. (Ed.). (1999a). Handbook of political marketing. Thousand Oaks, CA: Sage.
7. Newman, B. I. (Ed.). (1999b). The mass marketing of politics: Democracy in an age of manufactured images. Thousand Oaks, CA: Sage.
8. Newman, B. I. (Ed.). (in press). Journal of Political Marketing.
9. O'Shaughnessy, N. (1990). The phenomenon of political marketing. New York: Macmillan.