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Volumn 21, Issue 2-4, 2002, Pages 349-381

Data mining and causal modeling of customer behaviors

Author keywords

Attrition; Causality; Customer churn; Data mining; State transition modeling

Indexed keywords

ALGORITHMS; ARTIFICIAL INTELLIGENCE; DATA TRANSFER; TELECOMMUNICATION SYSTEMS; TREES (MATHEMATICS);

EID: 0141797359     PISSN: 10184864     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1020911018130     Document Type: Review
Times cited : (14)

References (13)
  • 1
    • 0001815275 scopus 로고    scopus 로고
    • Latent variable modeling and applications to causality
    • Springer, New York
    • M. Berkane, Latent Variable Modeling and Applications to Causality, Lecture Notes in Statistics, Vol. 120 (Springer, New York, 1997).
    • (1997) Lecture Notes in Statistics , vol.120
    • Berkane, M.1
  • 2
    • 0002235173 scopus 로고
    • A method of choosing multiway partitions for classification and decision trees
    • D. Biggs, B. de Ville and E. Suen, A method of choosing multiway partitions for classification and decision trees, Journal of Applied Statistics 18(1) (1991) 49-62.
    • (1991) Journal of Applied Statistics , vol.18 , Issue.1 , pp. 49-62
    • Biggs, D.1    De Ville, B.2    Suen, E.3
  • 4
    • 23044526491 scopus 로고    scopus 로고
    • Forecasting demand for telecommunications products from cross-sectional data
    • L.A. Cox, Jr., Forecasting demand for telecommunications products from cross-sectional data, Telecommunications Systems 16(3/4) (2001) 437-454.
    • (2001) Telecommunications Systems , vol.16 , Issue.3-4 , pp. 437-454
    • Cox L.A., Jr.1
  • 12
    • 0011936049 scopus 로고    scopus 로고
    • Data detectives: What makes customers tick?
    • D. Schober, Data detectives: What makes customers tick? Telephony 237(9) (1999) 21-24.
    • (1999) Telephony , vol.237 , Issue.9 , pp. 21-24
    • Schober, D.1
  • 13
    • 0011935934 scopus 로고    scopus 로고
    • Weapons of mass marketing
    • K.A. Strouse, Weapons of mass marketing, Telephony 237(9) (1999) 26-28.
    • (1999) Telephony , vol.237 , Issue.9 , pp. 26-28
    • Strouse, K.A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.