Correction Processes in Consumer Choice

Marketing Letters

Volumn 10, Issue 2, 1999, Pages 107-112

  Houghton, David C ^a   Kardes, Frank R ^b   Mathieu, Anne ^c   Simonson, Itamar ^d  

^a NORTHWEST NAZARENE UNIVERSITY   (United States)

^b UNIVERSITY OF CINCINNATI   (United States)

^c UNIVERSITÉ LAVAL   (Canada)

^d STANFORD UNIVERSITY   (United States)

Author keywords

Attraction effect; Compromise effect; Consumer choice

Indexed keywords

EID: 0141635002     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008079228646     Document Type: Article

References (13)

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