Strategic marketing of water services in developing countries

Proceedings of the Institution of Civil Engineers: Municipal Engineer

Volumn 156, Issue 2, 2003, Pages 143-148

  Njiru, Cyrus ^a   Sansom, Kevin ^a  

^a LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

Management; Marketing public relations; Water supply

Indexed keywords

CUSTOMER SATISFACTION; DEVELOPING COUNTRIES; FINANCE; MARKETING; MUNICIPAL ENGINEERING; PUBLIC UTILITIES; SANITATION;

WATER SERVICES;

WATER SUPPLY;

DEVELOPING WORLD; INFRASTRUCTURAL DEVELOPMENT; INFRASTRUCTURE; MARKETING; SANITATION; URBAN AREA; WATER SUPPLY;

EID: 0141451758     PISSN: 09650903     EISSN: None     Source Type: Journal    
DOI: 10.1680/muen.2003.156.2.143     Document Type: Article

References (12)

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11. HESKET J. L. Managing in the Service Economy. Harvard Business School Press, Boston, Massachusetts, 1986.
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