The effectiveness of the TravelSmart individualised marketing program for increasing walking trips in perth

Road and Transport Research

Volumn 10, Issue 1, 2001, Pages 17-25

  John, Gary ^a  

^a Department of Transport ^*  (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

INFORMATION ANALYSIS; MARKETING; TRAFFIC SURVEYS;

WALKING TRIPS;

PEDESTRIAN SAFETY;

EID: 0042878276     PISSN: 10375783     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Conference Paper

References (6)

1. ANDREASSEN, A. (1995). Marketing Social Change: Changing Behaviour to promote Health, Social Development and the Environment, Jossey, Bass Publishers.
2. DEPARTMENT OF HEALTH AND FAMILY SERVICES (1998). Developing an Active Australia: A Framework for Action for Physical Health and Activity, Australian Government Publishing Service, Canberra.
3. DEPARTMENT OF TRANSPORT (1995) "Metropolitan Transport Strategy", Department of Transport, Main Roads Western Australia, Ministry for Planning, Fremantie Port Authority, Westrail and Metrobus, Perth, Western Australia.
4. JAMES, B. and JOHN, G. (1997). Behavioural Approach to Travel Demand Management, 21st Australasian Transport Research Forum Conference, Adelaide, September, pp. 141-156.
5. JAMES, B. (1998). Changing Travel Behaviour through Individualised Marketing: Application and Lessons from South Pert, 23rd Australasian Transport Research Forum Conference, Sydney, September, pp. 635-647.
6. th Australasian Transport Research Forum Conference, Perth, September.