Content analysis of television advertising for cars and minivans: 1983-1998

Accident Analysis and Prevention

Volumn 35, Issue 6, 2003, Pages 825-831

  Ferguson, Susan A ^a   Hardy, Andrew P ^b   Williams, Allan F ^a  

^a Ins Institute for Highway Safety ^*  (United States)

^b InterData   (United States)

Author keywords

Advertisements; Commercials; Motor vehicles; Performance; Safety; Television

Indexed keywords

AUTOMOTIVE INDUSTRY; MARKETING; TELEVISION; VEHICLES;

CONTENT ANALYSIS;

ACCIDENT PREVENTION;

ADVERTIZING; ARTICLE; CAR; HUMAN; STATISTICS; TELEVISION;

ADVERTISING; AUTOMOBILES; HUMANS; TELEVISION;

EID: 0042831236     PISSN: 00014575     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0001-4575(02)00087-8     Document Type: Article

References (17)

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