Sport tourism: Joint marketing - A starting point for beneficial synergies

Journal of Vacation Marketing

Volumn 4, Issue 1, 1998, Pages 39-51

  Standeven, Joy ^a  

^a Leisure and Tourism Consultancy and Research   (United Kingdom)

Author keywords

Joint marketing initiatives; Sport tourism; Sport tourism marketing

Indexed keywords

EID: 0042814390     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679800400104     Document Type: Article

References (65)

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18. World-wide see Weiler, B. and Hall, C. M. (eds) (1992) ' Special Interest Tourism', Belhaven Press, London.
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24. For America see Gibson, H. and Yiannakis, A. (1995) Some Characteristics of Sport Tourism: A Life Span Perspective, paper presented at the Annual Conference of the North American Society for the Sociology of Sport, Savannah, GA, November
25. Beresford, L., Chun, J., Page, H. and Phillips, D. (1995) 'Tred Track', Entrepreneur, December 1995, pp. 110-111.
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32. Weed, M.E. and Bull, C.J. (1997) Integrating Sport and Tourism: A Review of Regional Policies in England, in C. P. Cooper and A. Lockwood (eds), 'Progress in Tourism and Hospitality Research', Vol. 3, John Wiley, London, forthcoming
33. examples of collaboration found in other countries are discussed by Standeven, J. (1996) 'Sport and Tourism - How Symbiotic is Their Relation?', paper given at the International Society for Comparative Physical Education and Sport Conference, Hachi-ohji, Japan, 27th August.
34. Datzer, R. (1993) 'Zukunftige Marktentwisklungen im Urlaubssport' ['Market Trends in the Future Regarding Leisure Sport'], in H.J. Neurburg, T. Wilken, K. Fehres and N. Sperle (eds), 'Sport in Urlaub' ['Sport on Holiday'], Meyer and Meyer Verlag, Aachen, p. 62.
35. Standeven, J. and De Knop, P. (forthcoming) Sport and Tourism: International Perspectives, Human Kinetics, Champaign, IL.
36. Kotler, P. (1991) Marketing Management: Analysis, Planning, Implementation and Control, 7th edn, Prentice-Hall, Englewood Cliffs, NJ.
37. Usher, R. (1996) Some Don't Like It Hot, Time, 2nd September, pp. 46-49.
38. Lengfelder, J. (1988) Hi Tech Rec: Are We Losing the Real Pleasures of Life?, Visions in Leisure and Business: An International Journal of Personal Services, Programming and Administration, Vol. 7, No. 2, pp. 50-60
39. Holloway (1994) 'The Business of Tourism', Pitman Publishing, London; Usher, ref. 34 above.
40. For links between health and active leisure see Long, J. (1990) Leisure, Health and Wellbeing: Editor's Introduction, in J. Long (ed), 'Leisure Health and Wellbeing', Conference Papers No. 44, Leisure Studies Association, Eastbourne, pp. i-vi
41. Morris, J.N. and Collins, M.F. (1992) 'Health Through Exercise: A Law of Nature', World Health, Jan/Feb, pp. 6-7.
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43. See for example Ahn, J.A. (1987) The Role and Impact of Mega-Events and Attractions on Tourism Development in Asia, Association Internationale d'Experts Scientifique du Tourisme (AEIST); (ed), 'The Role and Impact of Mega-Events and Attractions on Regional and National Tourist Development', AEIST, St Gall, pp. 133-185.
44. Retail sales were reported by Candlish, L. (1996) Selling the Olympics, High Life, July, British Airways, London, pp. 78-82;
45. Visitor spending by Wang, P. and Irwin, R.L. (1993) 'An Assessment of the Economic Impact Techniques for Small Sporting Events', Sports Marketing Quarterly, Vol. 2, No. 3, pp. 33-37.
46. Standeven, J. (1996) 'Sport and Tourism - How Symbiotic is Their Relation?', paper given at the International Society for Comparative Physical Education and Sport Conference, Hachi-ohji, Japan, 27th August.
47. Getz, D. (1991) Assessing the Economic Impacts of Festivals and Events: Research Issues, Journal of Applied Economic Research, Vol. 16, No. 1, pp. 61-77.
48. Critcher, C. (1992) Sporting Civic Pride: Sheffield and the World Student Games of 1991, in J. Sugden and C. Knox (eds), 'Leisure in the 1990s: Rolling Back the Welfare State', Conference Paper No. 46, Leisure Studies Association, Eastbourne.
49. Bramwell, W. (1993) Planning for Tourism in an Industrial City, Town and Country Planning, Jan/Feb, pp. 17-19
50. Bramwell, W. and Rawdin, L. (1994) 'Tourism Marketing Organisations in Industrial Cities', Tourism Management, Vol. 15, No. 6, pp. 425-434.
51. Baade, R.A. and Dye, R.E. (1990 The Impact of Stadiums and Professional Sport on Metropolitan Area Development, Growth and Change, Vol. 21, No. 2, pp. 1-14.
52. Ritchie, J.R.B. (1988) Alternative Approaches to Teaching Tourism, paper presented at the Tourism Teaching into the 1990s Conference, Guild-ford, July.
53. Elliott, H. (1995) Test Series Gives Big Boost to West Indies Tourism, The Times, 3rd August, p. 19.
54. Kolstad, A., Rundmo, T. and Svarva, K. (1995) The Consequences of the Olympic Games on the Host City Residents' Value Systems, Corpus, Psyche et Societas, Vol. 2, No. 1, pp. 85-94.
55. The author visited this facility in 1995.
56. Cramer, J. (1997) Brave Start, Sports Management, May, p. 20.
57. Ibid p. 21.
58. Churchill, D. (1995) Boom in Golf Breaks, The Times, 20th July, p. 36.
59. Wheat, S. (1993) Playing Around With Nature, Geographical, August, pp. 10-14.
60. Ward, J., Higson, P. and Campbell, W. (1994) Advanced Leisure and Tourism, Stanley Thornes, Cheltenham.
61. Glyptis, S.A. (1991) Sport and Tourism, in C. Cooper (ed), 'Progress in Tourism, Recreation and Hospitality Management, Vol. 3, Belhaven Press, London.
62. Welch, D. (1988) Politics and Leisure in Britain, World Leisure and Recreation, Vol. 30, No. 2, pp. 26-28.
63. The Council of Europe organised a Conference on Sport and Tourism in Troia, Portugal and the International Council for Health, Physical Education and Recreation one in Israel titled 'Outdoor Education, Recreation and Sport Tourism'
64. De Knop, P. (1994) 'New Professions in Sport and Tourism', in J. Mester (ed), 'Sport Sciences in Europe - Current and Future Perspectives', Meyer and Meyer, Aachen, p. 47.
65. A second conference is planned for September 1998 with attendance of over 300 expected.