Understanding Internet advertising

Proceedings of the 18th International Conference on Information Systems, ICIS 1997

Volumn , Issue , 1997, Pages 452-

  Loebbecke, Claudia ^a,b   Powell, Philip ^c  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b UNIVERSITY OF COLOGNE   (Germany)

^c UNIVERSITY OF WARWICK   (United Kingdom)

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EID: 0042813539     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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