It's a whole new ball-game

European Management Journal

Volumn 17, Issue 3, 1999, Pages 290-295

  Soberman, David A ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042783269     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(99)00008-0     Document Type: Article

References (10)

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2. Glazer R. Marketing in an information-intensive environment: strategic implications of knowledge as an asset. Journal of Marketing. 55:1991;1-19.
3. Hamilton A. Dial I for internet. Time (Canadian Edition). 152(22):1998;49.
4. Kotler, P. (1997) Marketing Management, 9th ed. Prentice-Hall Inc., New Jersey.
5. McLuhan, H.M. (1964) Understanding Media: The Extensions of Man. McGraw-Hill, New York.
6. Mitchell, A.A. (1988) The development of a knowledge based media planning system. In Data Expert Knowledge and Decisions, eds W. Gaul and M. Schader, pp. 67-69. Springer-Verlag, New York.
7. Narayandas Das and Katsuri Rangan, V. (1995) Dell Computer Corporation, Harvard Business School Case 9-596-058, Boston, MA.
8. News Digest: (1998) $90 million Web ad deal. Marketing News 32(24), 23 November.
9. Reicheld, F.F. (1996) The Loyalty Effect, pp. 63-90. Harvard Business School Press, Boston MA.
10. Serwer, A.E. (1997) Michael Dell turns the PC world inside out. Fortune 8 September, access at http://www.pathfinder.com/fortune/1997/970908/del.html (on the Worldwide Web).