Incorporating “health” into promotional messages for apples: A means-end theory approach

Journal of Food Products Marketing

Volumn 6, Issue 2, 2000, Pages 57-78

  Jaeger, Sara R ^a   Macfie, Halliday J H ^b  

^a INSTITUTE OF FOOD RESEARCH   (United Kingdom)

^b UNIVERSITY OF READING   (United Kingdom)

Author keywords

Fruit; Health; Laddering; MECCAS model; Purchase motives

Indexed keywords

EID: 0042773873     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1300/J038v06n02_05     Document Type: Article

References (0)