Promotional competitions: A winning tool for tourism marketing

Tourism Management

Volumn 17, Issue 6, 1996, Pages 433-442

  Peattie, Ken ^a   Peattie, Sue ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b NONE

Author keywords

Competitions; Sales promotion; Tourism marketing

Indexed keywords

EID: 0042734049     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/0261-5177(96)00052-0     Document Type: Article

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