Reaching the masses: Marketing a library instruction course to incoming freshmen

Research Strategies

Volumn 17, Issue 1, 2000, Pages 45-49

  Lawson, Mollie D ^a  

^a PO Box 800 Lib Serv Ctrl M   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042728971     PISSN: 07343310     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0734-3310(00)00023-9     Document Type: Article

References (3)

1. Kirkendall C.A. Marketing Instructional Services: Applying Private Sector Techniques to Plan and Promote Bibliographic Instruction. 1985;Pierian Press, Ann Arbor, MI.
2. Thesing J.I. Marketing academic library bibliographic instructions programs: case and commentary. Research Strategies. 3(1):1985;29-36.
3. Weaver P. Marketing library instruction to adults. College Research Libraries News. 58(7):1997;493-494.