Determinants of shoe retailers' perceptions of promotion tools

Journal of Retailing and Consumer Services

Volumn 3, Issue 3, 1996, Pages 155-162

  Fam, Kim Shyan ^a   Merrilees, Bill ^a  

^a UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Culture and strategy; Promotion mix; Retailers' decision making

Indexed keywords

EID: 0042544106     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/0969-6989(95)00094-1     Document Type: Article

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