Susceptibility to goods on promotion in supermarkets

Journal of Retailing and Consumer Services

Volumn 3, Issue 4, 1996, Pages 233-239

  Thomas, Art ^a   Garland, Ron ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Deal prone; Scripts; Shopping lists

Indexed keywords

EID: 0042542510     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/0969-6989(95)00095-X     Document Type: Article

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