Emerging trends in business analytics

Communications of the ACM

Volumn 45, Issue 8, 2002, Pages 45-48

  Kohavi, Ron ^a   Rothleder, Neal J ^b   Simoudis, Evangelos ^c  

^a Blue Martini Software   (United States)

^b DigiMine Inc   (United States)

^c Apax Partners   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042414011     PISSN: 00010782     EISSN: None     Source Type: Journal    
DOI: 10.1145/545151.545177     Document Type: Article

References (9)

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2. Berry, M. and Linoff, G. Mastering Data Mining. John Wiley & Sons, Inc., New York, 2000.
3. Fayyad, U., Piatetsky-Shapiro, G., and Smyth, P. From dara mining to knowledge discovery: An overview. In Advances in Knowledge Discovery and Data Mining, chapt. 1, U. Fayyad, G. Piatesky-Shapiro, P. Smyth, and R. Uthurusamy, Eds. AAAI Press, Menlo Park, CA, and the MIT Press, Cambridge, MA, 1996, 1-34.
4. Kimball, R. and Merz, R. The Data Webhouse Toolkit: Building the Web-Enabled Data Warehouse. John Wiley & Sons, Inc., New York, 2000.
5. Kohavi, R., Brodley, C., Frasca, B., Mason, L., and Zheng, Z. KDD-Cup 2000 organizers' report: Peeling the onion. SIGKDD Explor. 2, 2 (Dec. 2000), 86-98; see www.ecn.purdue.edu/KDDCUP.
6. Kohavi, R. and Provost, F. Applications of data mining to electronic commerce. Data Min. Knowl. Disc. 5, 1/2 (Jan.-Apr, 2001); see robotics.stanford.edu/users/ronnyk/ecommerce-dm.
7. Lee, J., Podlaseck, M., Schonberg, E., and Hoch, R. Visualization and analysis of clickstream data of online stores for understanding Web merchandising. Data Min. Knowl. Discov. 5, 1/2 (Jan.-Apr. 2001).
8. Souza, R., Manning, H., and Gardiner, K. How to measure what matters. Forrester Rep. (May 2001).
9. Thearling, K., Becker, B., DeCoste, D., Mawby, B., Pilote, M., and Sommerfield. D. Visualizing data mining models. In Information Visualization in Data Mining and Knowledge Discovery, U. Fayyad, G. Grinstein, and A. Wierse, Eds. Morgan Kaufmann Publishers, San Francisco, 2001.