Segmentation of visiting patterns on web sites using a sequence alignment method

Journal of Retailing and Consumer Services

Volumn 10, Issue 3, 2003, Pages 145-153

  Hay, Birgit ^a   Wets, Geert ^a   Vanhoof, Koen ^a  

^a HASSELT UNIVERSITY   (Belgium)

Author keywords

Market segmentation; Sequence analysis; Web (usage) mining

Indexed keywords

INTERNET;

EID: 0042208210     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0969-6989(03)00006-7     Document Type: Article

References (22)

1. Aurifeille, J.-M., 2000. A bio-mimetic approach to marketing-segmentation: principles and comparative analysis. European Journal of Economic and Social Systems 14 (1), 93-108.
2. Brijs, T., Swinnen, G., Vanhoof, K., Wets, G., 2001. Using shopping baskets to cluster supermarket shoppers. Conference Notes of the 12th Annual Advanced Research Techniques Forum (ART), American Marketing Association, Florida, Amelia Island Plantation, June 24-27.
3. Büchner, A.G., Baumgarten, M., Anand, S.S., Mulvenna, M.D., Highes, J.G., 1999. Navigation pattern discovery from Internet data. ACM Workshop on Web Usage Analysis and User Profiling (Webkdd), San Diego, August 15, pp. 25-30.
4. Cadez, I., Heckerman, D., Meek, C., Smyth, P., White, S., 2000. Visualization of navigation patterns on a web site using model based clustering. Technical Report MSR-TR-2000-18, Microsoft Research.
5. Calinski, R., Harabasz, J., 1974. A dendrite method for cluster analysis. Communications in Statistics 3, 1-27.
6. Cooley, R., 2000. Web usage mining: discovery and application of interesting patterns from web data. Ph.D. Thesis, University of Minnesota http://www-users.cs.umn.edu/~cooley/pubs.html.
7. Cooley, R., Mobasher, B., Srivastava, J., 1997. Web mining: information and pattern discovery on the World Wide Web. A survey paper. Proceedings of the Ninth IEEE Conference on Tools with Artificial Intelligence (ICTAI '97), Newport Beach, CA, November.
8. De Pelsmacker, P., Van Kenhove, P., 1999. Marktonderzoek. Methoden en toepassingen. Garant, Leuven/Apeldoorn.
9. Everitt, B., 1980. Cluster Analysis. Halsted Press, New York.
10. Fernie, J., Staines, H., 2001. Towards an understanding of European grocery supply chains. Journal of Retailing and Consumer Services 8 (1), 29-36.
11. Hair, J.F., Andersen, R.E., Tatham, R.L., Black, W.C., 1998, Multivariate Data Analysis. Prentice Hall, New Jersey.
12. Joh, C.H., Arentze, T.A., Timmermans, H.J.P., Popkowski-Lesczyck, P., 1999. Identifying shopper segments using scanner panel data and sequence alignment methods. Proceedings of the Sixth International Conference on Recent Advances in Retailing and Services Science, Puerto Rico, July 18-21.
13. Joh, C.H., Arentze, T.A., Timmermans, H.J.P., 2001. A position-sensitive sequence-alignment method illustrated for space-time activity-diary data. Environment and Planning A 33 (2), 313-338.
14. Mannila, H., Ronkainen, P., 1997. Similarity of event sequences. Fourth International Workshop on Temporal Representation and Reasoning, TIME, IEEE Computer Society, Florida, May 10-11, pp. 136-139.
15. Milligan, G.W., Cooper, M., 1985. An examination of procedures for determining the number of clusters in a data set. Psychometrika 50, 159-179.
16. Mobasher, B., Dai, H., Luo, T., Nakagawa, M., Sun, Y., Wiltshire, J., 2000. Discovery of aggregate usage profiles for web personalization. WebKDD Workshop, Boston, August 20.
17. Sankoff, D., Kruskal, J.B., 1983. Time warps, string edits and macromolecules: the theory and practice of sequence comparison. Addison-Wesley, Reading, MA.
18. Smith, W., 1956. Product differentiation and market segmentation as alternative marketing strategies. Journal of Marketing 21, 3-8.
19. Turner, L.W., Reisinger, Y., 2001. Shopping satisfaction for domestic tourists. Journal of Retailing and Consumer Services 8 (1), 15-27.
20. Wang, W., Zaïane, O.R., 2002. Clustering web sessions by sequence alignment. Third Workshop on Management of Information on the Web in conjunction with l3th International Conference on Database and Expert Systems Applications DEXA, Aix en Provence, France, September 2-6, pp. 394-398.
21. Wedel, M., Kamakura, W., 2000. Market Segmentation. Conceptual and Methodological Foundations. Kluwer Academic Publishers, Boston.
22. Wilson, W.C., 1998. Activity pattern analysis by means of sequence alignment methods. Environment and planning A 30, 1017-1038.