Trade marketing and retailing: A European approach

Journal of Retailing and Consumer Services

Volumn 3, Issue 1, 1996, Pages 43-51

  Dupuis, Marc ^a   Tissier Desbordes, Elisabeth ^a  

^a ESCP EUROPE   (France)

Author keywords

Europe; Partnership marketing; Retailing; Supply chain management; Trade marketing

Indexed keywords

EID: 0042187818     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/0969-6989(95)00045-3     Document Type: Article

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