The search for identity: Spanish perfume in the international market

Business History

Volumn 45, Issue 3, 2003, Pages 90-118

  Puig, Núria ^a  

^a UNIVERSIDAD COMPLUTENSE DE MADRID   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

IDENTITY CONSTRUCTION; INDUSTRIAL PERFORMANCE; MANUFACTURING; MARKET DEVELOPMENT; MARKETING;

SPAIN;

EID: 0041811595     PISSN: 00076791     EISSN: 17437938     Source Type: Journal    
DOI: 10.1080/713999323     Document Type: Article

References (22)

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4. P. Süsskind, Das Parfüm (Zurich, 1985).
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12. R. Loewy, Industrial Design (Woodstock, NY, 1979).
13. Thus Javier Cano, Puig's CEO, in a recent interview: Ventas de Perfumería y Cosmética, Vol.259 (2002), p.25.
14. N.H. Borden, The Economic Effects of Advertising (Chicago, 1942
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17. R. Marchand, Advertising the American Dream: Making Way for Modernity, 1920-1940 (Los Angeles, CA, 1985)
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22. R. Pérez de Ayala, 'Consideraciones sobre una pastilla de jabón', Obras Completas, volume I (Madrid, 1925).