Consumer tradeoffs in on-line textbook purchasing

Journal of Consumer Marketing

Volumn 18, Issue 1, 2001, Pages 10-20

  Talaga, James A ^a   Tucci, Louis A ^b  

^a LA SALLE UNIVERSITY   (United States)

^b The College of New Jersey   (United States)

Author keywords

Book trade; Consumer behaviour; Electronic commerce; Internet; Pricing; Retailing

Indexed keywords

EID: 0041694059     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760110365624     Document Type: Article

References (8)

1. Blumenstyk, G. (1999), "E-commerce entrepreneurs eye the textbook market", The Chronicle of Higher Education, July 3.
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3. Danahar, P.J. (1997), "Using conjoint analysis to determine the relative importance of service attributes measured in customer satisfaction surveys", Journal of Retailing, Vol. 73 No. 2, pp. 235-60.
4. Freeman, L. (1999), "Battle of the (college) books gains intensity", Advertising Age (Interactive edition), August 23, http://adage.com/interactive/articles/19990823/article5.html
5. Louviere, J.J. (1988), Analyzing Decision Making: Metric Conjoint Analysis, Sage Publications, Newbury Park, CA.
6. Murphy, K. (1999), "A textbook opportunity for the Web", Internet World, April 19, http:// Internetworld.com/print/1999/04/19/ecomm/19990419-textbook.html
7. Nagle, T. and Holden, R. (1995). The Strategy and Tactics of Pricing, Prentice-Hall, Englewood Cliffs, NJ.
8. Siegfried, J.J. and Latta, C. (1998), "Competition in the retail college textbook market", Economics of Education Review, Vol. 17 No. 1, pp. 105-15.