International marketing: An assessment

International Marketing Review

Volumn 16, Issue 1, 1999, Pages 8-17

  Paliwoda, Stanley J ^a  

^a UNIVERSITY OF CALGARY   (Canada)

Author keywords

International marketing; Marketing research; Marketing theory; Product life cycle

Indexed keywords

EID: 0041545520     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339910257601     Document Type: Review

References (7)

1. Cavusgil, S.T. and Nevin, J.P. (1981), "State of the art in International Marketing: an assessment", in Enis, B.M. and Roering, K.P. (Eds), Review of Marketing 1981, pp. 195-216.
2. Fujiyama, F. (1995), Trust: The Social Virtues and the Creation of Prosperity, Penguin, London.
3. Hampton G.M. and Van Gent, A. (1984), "International Marketing in the 1980s and beyond: research frontiers", in Hampton and Gent (Eds), Marketing Aspects of International Business, Kluwer-Nijhoff Publishing, Dorderecht, The Netherlands, pp. 195-216.
4. Hubbard, R. and Armstrong, J.S. (1994), "Replications and extensions in marketing: rarely published but quite contrary", International Journal of Research in Marketing, Vol. 11 No. 3, June, pp. 233-9.
5. Kotler, P. (1998), Financial Times special supplement "Mastering Marketing", September 14.
6. Paliwoda, S.J. and Thomas, M.J. (1998), International Marketing, 3rd ed., Butterworth-Heinemann, Oxford, pp. 30-2.
7. Tesar, G. (1984), "Marketing abroad forges ahead but education in international area lags", Marketing News, Vol. 11, July, pp. 7, 12.