Innovation as an enhancer of brand personality: Globalization experience of titan industries

Creativity and Innovation Management

Volumn 10, Issue 1, 2001, Pages 26-39

  Bhat, Bhaskar ^a   Bowonder, B ^b  

^a Titan Industries Ltd   (United States)

^b ADMINISTRATIVE STAFF COLLEGE OF INDIA   (India)

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Indexed keywords

EID: 0041318009     PISSN: 09631690     EISSN: 14678691     Source Type: Journal    
DOI: 10.1111/1467-8691.00188     Document Type: Article

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