메뉴 건너뛰기




Volumn 40, Issue 1, 1996, Pages 30-44

From sesame street to wall street: An analysis of market competition in commercial children's television

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0041162548     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1080/08838159609364331     Document Type: Article
Times cited : (11)

References (39)
  • 1
    • 0005959948 scopus 로고
    • Effects of television advertising on children
    • E.L. Palmer & A. Dorr (Eds.), New York Academic Press
    • Atkin, C.K. (1980). Effects of television advertising on children. In E.L. Palmer & A. Dorr (Eds.), Children and the Faces of Television (pp.287-305). New York Academic Press.
    • (1980) Children and the Faces of Television , pp. 287-305
    • Atkin, C.K.1
  • 2
    • 84985155013 scopus 로고
    • The home ecology of children's television viewing: Parental mediation and the new video environment
    • Atkin, D.J., Greenberg, B.S., & Baldwin, T.F. (1991). The home ecology of children's television viewing: Parental mediation and the new video environment. Journal of Communication, 41(3), 40-52.
    • (1991) Journal of Communication , vol.41 , Issue.3 , pp. 40-52
    • Atkin, D.J.1    Greenberg, B.S.2    Baldwin, T.F.3
  • 3
    • 0005959948 scopus 로고
    • The nature of television advertising to children
    • E. Palmer & A. Dorr (eds.), New York: Academic Press
    • Barcus, F.E. (1980). The nature of television advertising to children. In E. Palmer & A. Dorr (eds.), Children and the faces of television: Teaching, violence, selling (pp. 273-285). New York: Academic Press.
    • (1980) Children and the Faces of Television: Teaching, Violence, Selling , pp. 273-285
    • Barcus, F.E.1
  • 4
    • 85033071892 scopus 로고
    • Turner's toons get top tune-in
    • October 25
    • Brown, R. (1993, October 25). Turner's toons get top tune-in. Broadcasting & Cable, p. 29.
    • (1993) Broadcasting & Cable , pp. 29
    • Brown, R.1
  • 5
    • 33749492762 scopus 로고
    • Cable courts kids
    • July 26
    • Brown, R. (1993, July 26). Cable courts kids. Broadcasting & Cable, pp. 66-68.
    • (1993) Broadcasting & Cable , pp. 66-68
    • Brown, R.1
  • 6
    • 85033060083 scopus 로고
    • 47 U.S.C. section 303(a)-303(b)
    • Children's Television Act of 1990, 47 U.S.C. section 303(a)-303(b)(Supp.II 1991).
    • (1991) Children's Television Act of 1990 , Issue.2 SUPPL.
  • 10
    • 85033054744 scopus 로고
    • National children's television United States (1970-1990)
    • May. Paper presented to the Chicago
    • Condry, J.C., & Scheibe, C.L. (1991, May). National children's television United States (1970-1990). Paper presented to the International Communication Association meeting, Chicago.
    • (1991) International Communication Association Meeting
    • Condry, J.C.1    Scheibe, C.L.2
  • 13
    • 33749490497 scopus 로고
    • Children's television programs: Report and policy statement
    • November 6
    • Federal Communications Commission. (1974, November 6). Children's television programs: Report and policy statement. Federal Register, 43, 37136-37145.
    • (1974) Federal Register , vol.43 , pp. 37136-37145
  • 15
    • 33749463195 scopus 로고
    • INTV
    • Independent Television Association. (1995). INTV Statistics. INTV.
    • (1995) INTV Statistics
  • 17
    • 84985088156 scopus 로고
    • Children's television advertising in the multichannel environment
    • Kunekl, D. (1992). Children's television advertising in the multichannel environment. Journal of Communication, 42(3), 134-152.
    • (1992) Journal of Communication , vol.42 , Issue.3 , pp. 134-152
    • Kunekl, D.1
  • 18
    • 84928441709 scopus 로고
    • Crafting media policy: The genesis and implications of the Children's Television Act of 1990
    • Kunkel, D. (1991 a). Crafting media policy: The genesis and implications of the Children's Television Act of 1990. American Behavioral Scientist, 35(2), 181-202.
    • (1991) American Behavioral Scientist , vol.35 , Issue.2 , pp. 181-202
    • Kunkel, D.1
  • 19
    • 84979434567 scopus 로고
    • Young minds and marketplace values: Issues in children's television advertising
    • Kunkel, D. (1991b). Young minds and marketplace values: Issues in children's television advertising. Journal of Social Issues, 47(1), 57-72.
    • (1991) Journal of Social Issues , vol.47 , Issue.1 , pp. 57-72
    • Kunkel, D.1
  • 20
    • 85033055600 scopus 로고
    • Children and television advertising: Can the marketplace protect the public interest?
    • October. Paper presented to the Airlie, Virginia
    • Kunkel, D. (1988, October). Children and television advertising: Can the marketplace protect the public interest? Paper presented to the 16th annual Telecommunications Policy Research Conference, Airlie, Virginia.
    • (1988) 16th Annual Telecommunications Policy Research Conference
    • Kunkel, D.1
  • 21
    • 84973066384 scopus 로고
    • Evolution of children's television regulatory policy
    • Kunkel, D., Watkins, B. (1987). Evolution of children's television regulatory policy. Journal of Broadcasting, 31, 367-89.
    • (1987) Journal of Broadcasting , vol.31 , pp. 367-389
    • Kunkel, D.1    Watkins, B.2
  • 22
    • 33749472814 scopus 로고
    • Children's initiative paying off for PBS
    • July 26
    • McClellan, S. (1993, July 26). Children's initiative paying off for PBS. Broadcasting & Cable, pp. 70-72.
    • (1993) Broadcasting & Cable , pp. 70-72
    • McClellan, S.1
  • 23
    • 33749499237 scopus 로고
    • New York: Nielsen Media Research
    • Nielsen Homevideo Index. (1994). Nielsen Homevideo Index. New York: Nielsen Media Research.
    • (1994) Nielsen Homevideo Index
  • 29
    • 0038601870 scopus 로고
    • Exposure to what? Integrating media content and effects studies
    • Shoemaker, P.J., & Reese, S.D. (1990). Exposure to what? Integrating media content and effects studies. Journalism Quarterly, 67, 649-652.
    • (1990) Journalism Quarterly , vol.67 , pp. 649-652
    • Shoemaker, P.J.1    Reese, S.D.2
  • 32
    • 0040560006 scopus 로고
    • Portrayal of families on prime-time TV: Structure, type and frequency
    • Skill, T., Robinson, J.D., & Wallace, S.P. (1988). Portrayal of families on prime-time TV: Structure, type and frequency. Journalism Quarterly, 65, 360-367, 398.
    • (1988) Journalism Quarterly , vol.65 , pp. 360-367
    • Skill, T.1    Robinson, J.D.2    Wallace, S.P.3
  • 33
    • 33749493849 scopus 로고
    • WB spins off Pinky & the Brain
    • February 6
    • Tobenkin, D. (1995, February 6). WB spins off Pinky & the Brain, Broadcasting & Cable, p.13.
    • (1995) Broadcasting & Cable , pp. 13
    • Tobenkin, D.1
  • 34
    • 85033045932 scopus 로고
    • FCN ponders animation division
    • June 12
    • Tobenkin, D. (1995, June 12). FCN ponders animation division, Broadcasting & Cable, p.23.
    • (1995) Broadcasting & Cable , pp. 23
    • Tobenkin, D.1
  • 35
    • 85033052303 scopus 로고
    • Ratings week
    • Top Cable Shows. January 16
    • Top Cable Shows. (1995, January 16). Ratings week, Broadcasting & Cable, p.96.
    • (1995) Broadcasting & Cable , pp. 96
  • 36
    • 0003441938 scopus 로고
    • Washington, DC: U.S. Government Printing Office
    • U.S. Department of Commerce, Bureau of the Census (1994). Statistical Abstract of the United States. Washington, DC: U.S. Government Printing Office.
    • (1994) Statistical Abstract of the United States
  • 38
    • 84948923077 scopus 로고
    • The adoption of program length commercials by commercial television stations nationwide: Do market concentration and profitability have an effect?
    • August Paper presented at the
    • Wicks, J.L. (1989, August). The adoption of program length commercials by commercial television stations nationwide: Do market concentration and profitability have an effect? Paper presented at the meeting of the Association For Education in Journalism & Mass Communication Convention.
    • (1989) Meeting of the Association for Education in Journalism & Mass Communication Convention
    • Wicks, J.L.1
  • 39
    • 1542372687 scopus 로고
    • Developmental differences in children's reaction to a toy advertisement linked to a toy-based cartoon
    • Wilson, B.J., & Weiss, A.J. (1992). Developmental differences in children's reaction to a toy advertisement linked to a toy-based cartoon, Journal of Broadcasting and & Electronic Media, 36(4), 371-394.
    • (1992) Journal of Broadcasting and & Electronic Media , vol.36 , Issue.4 , pp. 371-394
    • Wilson, B.J.1    Weiss, A.J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.